John Wilson
In a world obsessed with the next big thing, there’s something captivating about looking back at the beginnings of what we now see as timeless. The logos we instantly recognize today—those sleek, impactful designs—carry stories from a time when they were just taking shape. They reflect the spirit of their era, crafted with the trends and tools of their time.
From intricate illustrations rich in detail to the clean sophistication of modern minimalism, these symbols have evolved alongside changing tastes and cultural shifts. Some of history’s most iconic logos started as elaborate artworks, bursting with character and context, only to be distilled over the years into the sharp, streamlined icons we know today.
These are more than just brand identifiers—they’re milestones of transformation, reflecting our journey as a society. Let’s take a visual journey through time and see how the logos of some of the world’s most renowned brands have evolved, from their origins to their current forms.
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